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Payroll for everyone left behind.

TheCheckStubs is a US-based online paystub generator used by freelancers, small business owners, and contractors who need professional proof-of-income documents without the overhead of enterprise payroll software. Keeways designed and developed the full product, marketing site, web application, and payment infrastructure, turning a straightforward utility into a polished, conversion-driven SaaS platform that serves thousands of users across all 50 states.

50 states
Nationwide coverage

Web Platform
Services

Payroll / Fintech
Industry

KeewayspartneredwithTheCheckStubstodesignandbuildafull-stackpaystubgenerationplatform,fromthepublic-facingmarketingsitetothedocumentenginethatproducescompliant,printablepaystubsinundertwominutes.Theresultisaproductthatmakesprofessionalpayrolldocumentationaccessibletothepeopletraditionalpayrollsoftwareignores:freelancers,independentcontractors,andsmallbusinessesoperatingwithoutanHRdepartment.


The background

TheCheckStubs is an online pay stub generator built by a team of professional accountants who understood a gap in the US payroll market. Millions of American workers, freelancers, gig workers, independent contractors, and employees of small businesses, need proof-of-income documentation for everyday financial transactions: applying for a loan, renting an apartment, filing taxes, or verifying employment. Most of these people don't have access to payroll departments or enterprise HR software. TheCheckStubs was built to serve them.

The platform operates on a simple, transactional model. Users enter their company, employee, and salary information, choose from a set of professionally designed templates, preview the document, and download a printable PDF, all for a starting price of $4.99 per stub. The system handles all tax calculations automatically, supporting federal, state, and local deductions across all 50 US states. Templates come in multiple formats and colour options, from compact check-paper layouts to full-page letter-size documents, giving users the flexibility to match their business identity or simply pick what looks right.

The company positions itself firmly on the side of accuracy and legitimacy. In a market crowded with unreliable generators that produce documents of questionable quality, TheCheckStubs emphasises compliance with tax regulations, automatic calculation validation by in-house accountants, and a 30-day money-back guarantee. The platform accepts payments through PayPal and major credit cards, delivers documents instantly by email, and offers customer support with a 24-to-48-hour response window.

The challenge

TheCheckStubs came to Keeways with a product concept that was validated but not yet built to the standard it needed to compete. The US paystub generator market is saturated with low-quality tools, many of which produce documents that look obviously fake, perform calculations incorrectly, or present users with confusing interfaces that undermine trust at exactly the moment it matters most. For a product that handles financial information and produces documents used in legal and financial contexts, credibility is not a feature, it is the product.

Several specific problems defined the scope of the engagement. The marketing site needed to communicate trustworthiness immediately, converting first-time visitors who are often anxious about the legitimacy of online paystub generators in general. The application itself needed to be fast, intuitive, and error-proof, users filling in salary details, tax withholdings, and employer information cannot afford ambiguity in the interface. The document output had to look indistinguishable from pay stubs produced by established payroll platforms, with accurate calculations across every US state's tax code. And the entire experience, from landing page to downloaded PDF, needed to work cleanly on mobile, since a significant portion of the target audience accesses the platform from their phones.

The brief was to design and build a complete product: a marketing site that earns trust before the user ever reaches the generator, a web application that makes document creation effortless, and a payment and delivery pipeline that feels instant and secure.

The solution

Keeways took ownership of the full product stack, brand-level marketing site, SaaS application, payment integration, and document generation pipeline, treating each layer as part of a single conversion funnel rather than separate workstreams.


01

The marketing site was designed around a single objective: making a first-time visitor trust the platform within seconds. The homepage leads with a clear value proposition and a direct call to action, then layers in the credibility signals that matter for this audience, automatic calculations, data security, and competitive pricing. Rather than burying product information behind generic landing page copy, the site walks the user through the three-step creation process visually, showing exactly what they will do before they commit. State-specific landing pages for high-volume markets like California, Ohio, and Texas were built to capture search traffic from users looking for localised payroll solutions, each tailored with state-relevant tax information and compliance details.


02

The web application was built for speed and clarity. The stub creation flow collects company details, employee information, and salary data through a structured, step-by-step interface that prevents common input errors before they happen. Users preview their document before paying, a deliberate design choice that reduces refund requests and builds confidence in the output. The preview renders the actual PDF layout, so what the user sees on screen is exactly what they receive by email. Template selection offers both long-format and short-format options in multiple colour schemes, giving users control over the appearance without introducing unnecessary complexity.


03

On the technical side, the calculation engine was the most critical component. Every pay stub must accurately compute gross pay, net pay, federal and state tax withholdings, FICA, Medicare, and any additional deductions, across all 50 states, each with its own tax rules and thresholds. Keeways worked closely with TheCheckStubs' accounting team to validate every calculation path, ensuring the generated documents would hold up in the real-world scenarios where they are used: loan applications, rental agreements, tax filings, and employment verification. The PDF generation pipeline produces clean, professional documents delivered instantly via email, with options for bundled multi-period stubs or individual downloads.


04

The payment and delivery layer was designed to feel frictionless. Integration with PayPal and direct credit card processing means users are never forced into creating an account or navigating a complicated checkout flow. The tiered pricing model, where bulk purchases within a 30-day window reduce the per-stub cost, was implemented to reward repeat users and encourage the platform's use as an ongoing payroll tool rather than a one-time utility. SSL encryption across the entire platform, combined with clear privacy messaging at every step, reinforces the security posture that the target audience needs to see before entering financial data.

Results

The platform Keeways delivered gives TheCheckStubs a product that competes on quality, trust, and speed, three things the paystub generator market has historically lacked.


01

Professional documents in under two minutes

The three-step creation flow, enter information, preview, download, produces a complete, tax-accurate pay stub faster than most users can fill out a contact form. The preview-before-purchase model means users know exactly what they are paying for, reducing support requests and building repeat usage.


02

Accurate across all 50 states

The calculation engine handles federal, state, and local tax deductions for every US jurisdiction, validated against current FLSA requirements and state-specific payroll regulations. For freelancers and small business owners who cannot afford payroll errors, this accuracy is the difference between a useful document and a liability.


03

A marketing site that converts sceptics

The public-facing site was built to address the trust deficit that plagues the paystub generator category. Clear product walkthroughs, state-specific landing pages for SEO capture, and transparent pricing eliminate the uncertainty that causes potential users to bounce. The site does not ask visitors to take the product on faith, it shows them the process and the output before they spend a penny.


04

Built for the underserved payroll market

TheCheckStubs serves the segment of the US workforce that enterprise payroll platforms ignore: freelancers, contractors, gig workers, and micro-businesses without HR departments. The platform gives these users the same quality of documentation that salaried employees receive automatically, at a price point that makes it accessible for anyone who needs proof of income.

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